WordPress is a content management system (CMS), used to create, store and edit website content. A powerful platform for making websites and apps, WordPress’ strength is in its flexibility.
Gamajo specialises in WordPress because it provides an efficient base for integrating with business-critical systems. Plus, it’s open source, secure, reliable, user-friendly, and future proof. WordPress has a lot going for it.
WordPress is used by roughly a third of all websites, and powers everything from small blogs to large media websites, and simple apps to complex custom integrations.
We’re confident WordPress will be the right choice for your project, and whatever your project requires, we almost certainly have the expertise to make WordPress work for you.
Below we get into more detail about WordPress’ strengths, but if you’re ready to get in touch then you can do so right away.
WordPress is open source
WordPress software is free and open source, meaning it’s free for everyone to download, install, use, modify and distribute.
This free usage and contribution doesn’t mean a free-for-all; rather, it means a global community of passionate developers are constantly improving the software and creating a huge library of add-ons (known as plugins) which constantly extend what WordPress can do.
This community, flexibility, and innovation is why we love WordPress.
WordPress is licensed under the open-source General Public Licence (GPL), which means it’s free to use for any purpose, forever. Any custom solutions we create for you will be licensed for you to use and adapt under the GPL, allowing for full flexibility.
Gamajo is at the forefront of WordPress’ community. Multiple Gamajo team members contribute to WordPress’ code, and Founder Gary Jones was a three-time organiser for the annual WordPress conference WordCamp London, and a co-organiser for the monthly WordPress London meetup.
WordPress is open source, and that is a huge plus for your project.
WordPress is secure and reliable
WordPress is secure and reliable software. WordPress’ source code, known as WordPress core, is maintained by experienced developers and a dedicated Security Team. The code is regularly updated and peer-reviewed.
This means, not only is WordPress constantly improving, it also remains secure. In the rare eventuality that vulnerabilities are discovered in WordPress, automatic updates can be rolled-out within hours to ensure your site is protected.
Security issues tend to arise from bad development practices rather than problems with WordPress itself. Gamajo specialises in the quality development work that ensures not just website security but long-term flexibility on your project.
WordPress is user-friendly
WordPress is really easy to use. No matter how complicated the technical solution on your project, WordPress makes it simple for users to create, edit and publish content.
Using the WordPress Dashboard, you can easily make changes to your website like adding new content, tweaking existing pages or landing pages, and editing everything from social links to the specific content of your contact form.
WordPress even makes it easy to create different accounts with different levels of access, so you can ensure each user has the appropriate level of control over your website. You can rely on Gamajo to solve technical problems for your business, but you won’t need our involvement to make content changes.
WordPress is adaptable and future proof
You never need to worry about your website’s technology no longer being supported or not being able to find any developers who know the system. A WordPress website is as future proof as it can be.
WordPress powers a huge array of websites: from single page websites to large eCommerce stores, to an enterprise level, multi-site publishing platforms – the possibilities are really only limited by skill and imagination.
WordPress’ contributors – Gamajo included – are passionate about the software and constantly making improvements. WordPress’ open source licence is a huge strength here: the community is distributed and antifragile, and thus not going anywhere. WordPress is 15 years old already, and here to stay.
WordPress is strong software suitable for your next project. Gamajo are WordPress experts who can create integrations with your business-critical systems, freeing you up to focus on what you do best.
You should get in touch with us to discuss your next project, or read on for more detail on how WordPress works in practice.
How does WordPress work in practice?
We’ve already discussed how WordPress’ strength is in its flexibility. This next section will get into more detail on how WordPress works in practice: how no two WordPress websites need to look alike; how WordPress’ plugins work; and examples of projects the WordPress community has created.
What are WordPress themes?
Depending on your business needs and budget, you can either opt for a completely bespoke theme or choose one of the many themes available in the theme directory.
Themes can also be modified. To do this, developers often create child themes, which are modified versions of an existing theme, customised to the needs of a specific website.
We specialise in modifying child themes for a WordPress theme called the Genesis Framework, and typically recommend it to our clients: it’s a scaffold used to build robust WordPress websites.
Genesis’ core functionality, its flexibility – along with the affordable one-off purchase price and unlimited lifetime support are just some of the reasons it’s now trusted by over 230,000 website owners.
Genesis, like WordPress itself, has been developed by many contributors, over many years. Gamajo is a leader in this space, with Founder Gary Jones co-hosting the UK Genesis Podcast, and regularly contributing to the Genesis Framework itself.
What are WordPress plugins?
Plugins are pieces of code that further extend the functionality of your WordPress-powered website or application.
WordPress’ plugins make it easy to add a huge array of functionality very quickly. The official WordPress plugin repository hosts tens of thousands of plugins, with available functionality including search engine optimisation website forms, social media integration, newsletter popups, and a lot more.
Plugins are typically created by the WordPress community, for the good of the WordPress community.
Sometimes, plugins become so ubiquitously used across WordPress websites, they’ll be integrated into WordPress core. Other plugins may be incredibly popular for a specific type of website, for example, WooCommerce for eCommerce stores.
Gamajo develops and maintains numerous WordPress plugins, including Genesis JS / No JS for use with the Genesis Framework.
Off-the-shelf plugins can be a huge time saver, but sometimes a more bespoke solution is required. Gamajo specialises in custom WordPress plugin development, creating bespoke plugins which solve business problems for clients and add significant strategic value.
What is the difference between WordPress.com and WordPress.org?
When we talk about WordPress we really mean WordPress.org, the open source software which gives you limitless flexibility and complete control over your website.
WordPress gives you the freedom to customise your website by choosing from thousands of themes and plugins – or create bespoke themes and plugins to achieve your particular business goals.
You can choose which company hosts your website and choose your domain name provider. We’re happy to recommend these if you need assistance.
WordPress.com is simply a hosted WordPress service owned by a company called Automattic. With WordPress.com, you pay a monthly subscription fee depending on which features you require. It’s also less flexible than using your own WordPress system.
You get all of the benefits of choosing WordPress by using WordPress.org. This is what Gamajo specialises in, and the software we’ll use as a basis when undertaking your next project.
You now know what WordPress is, what it does, and how it works. Gamajo are internationally recognised WordPress experts and can create custom solutions which add value to your business.
Contact us to discuss using WordPress for your next project.