Seminar at The Escape

The Escape name badge

I‘ve just returned from a seminar given by Craig Killick, the MD of The Escape, a local web design agency in Basingstoke,Hampshire. The topic of the seminar was broadly about online marketing strategies, but with some focus on short term strategies to deal with the current economic climate.

The seminar was well run, although the lighting was a bit of an issue, meaning we were sitting in the dark for most of it, looking at a bright screen, with Craig also being in the dark.

The disembodied voice gave a smart presentation for just under two hours on various aspects of marketing; the situation was to imagine that the company had only 30 days left before the it folded, so what could be done in the meantime.

Craig Killick's book - free from the seminar

Although some of the material didn’t apply to Gamajo Tech, some did, and I’ve already taken some action to help build up the focus that my company needs to take. If nothing else, I got the chance to do some networking and spoke to both Rob Jones from The Escape and Jason Hull, a freelance creative artworker based in Bracknell, Berkshire.

Along with a link to the presentation to be emailed to us shortly, we were also invited to take away a copy of Craig’s book, Let’s Cut to the Chase. It’s all about search engine optimisation (SEO) and I’m hoping that I actually know a fair proportion of it already. This book is also available as a free download.

Tagged as: networking, seminar